Published: Wednesday, 09 May 2018 10:01
According to a study presented in April 2017 by the IAB, the association that represents the advertising sector in digital media, 86% of users use social networks daily.
For years, social networks have gone beyond the communication between friends and have also become a fundamental tool to integrate in any business strategy.
The user goes from being passive, that is, someone who does not intend to buy, to becoming a potential customer. Clients wants to talk and communicate with the brand, always demanding a constant dialogue to show their satisfaction, even if they he have already bought the product. They like to comment on it and interact with the brand.
For a strategy to work, it has to be well planned, that is:
How to reach your target?
What are the most appropriate channels?
These are the questions you should ask yourself before starting anything. It is a process that you must carry out in order to know your clients well, to know their tastes and concerns. With these answers, you will know which social networks are the most used by your potential target clients.
To make your work easier, DragonStack offers advice when choosing which social networks are the best for your business. For example: Facebook, Facebook Messenger, Youtube, Instagram, Linkedin and Twitter are the main ones, but not all of them are ideal for the audience you want to reach, so you always should research what is the best platform for you.
Published: Monday, 30 April 2018 13:37
We have talked before about why not to use a CMS site so we thought it would be good to give you some information about when it is good to use platforms like Wordpress and Joomla.
There is no question that the CMS structure does come with some advantages. The biggest of them must be speed of development.
In a bespoke development site would generally need to have an administration section built to allow you, the user, to change content on your site. In a CMS this already exists giving you your fully operational administration platform from day one.
The main issue with a CMS site is flexibility and updating. A site of this nature has a technical straight jacket that restricts what you can do, something that is not the case on a site that has a bespoke build.
So when should you use a CMS platform? If you are looking at building a simple brochure site with static information, we believe that a brochure site is ideal for you. It allows you to be up and running quickly and with a much smaller development cost.
However even a simple CMS site must be managed. All of the CMS platforms release updates on a regular basis. Some of these updates are to increase functionality, some to deal with updates to browsers and some for security reasons. Whatever the reason your site might become vulnerable if these updates are not done.
DragonStack have realised that these updates can be a little onerous for clients and so they have developed a CMS package to take the headache out of keeping your website up to date.
DragonStack’s CMS packages include The Website Build, Hosting, Domain Name, SSL Certificate, Updates to the platform (including plugins and components) and annual redevelopment of the site. These packages do not have a large development cost but a smaller monthly charge. A straightforward brochure site would be about €50 a month.
For more information about our CMS packages please check out the DragonStack website https://www.dragonstack.com/en/cms-websites, or give us a call to talk through the options.
Published: Tuesday, 28 March 2017 15:07
There is one question that I dread to hear from a client: "Can you build me a Wordpress website?” To be honest, I dread not only Wordpress but all off-the-shelf CMS products like Wordpress and Joomla.
Don’t get me wrong, I certainly think that Wordpress has its place, for example this blog is written in Joomla, but the trend lately has unfortunately been to push it to do more and more - and this is when you can run into trouble.
So, what do I 'dread' about Wordpress and its usage?
Wordpress relies on a large number of third party developers to build the plugins that give you the added functionality. There are literally thousands on the market and many are free. However, what happens when these developers stop working on the plugin and no longer update it for newer versions of Wordpress? You can face a situation where your site becomes vulnerable to hackers or even stops working altogether. You are also stuck with the functionality of that plugin. Many plugins are open source and you can change the code but then this usually stops you being able to install updates in the future.
Think about how you use Microsoft Word. Do you ever use all of the functionality? I would be surprised if you use more than 20%. CMS websites like Wordpress have a similar issue. It has all sorts of functionality on offer - which means that your website will include a lot of code you will never use, and as a result, your website will be slower than it had needed to be. That is unfortunate for your users and for Google, where one of the measures of SEO is speed.
One thing I like to say to a client is that "You know your business better than we do”. In the past it was quite common to adapt the business to new technologies available. Technology today is much more flexible and you should be able to make the technology you use accommodate how you do business. If it is not broken, do not fix it!
The alternative to a CMS site is to build a bespoke site. You would be surprised to learn that this is not as nearly ad expensive as you may think. Here at DragonStack, our team of in-house developers based on the Costa Blanca are happy to build you a solution that does exactly what you need it to do, website, database, mobile app, telephone system, it does not matter. Give us a challenge, we will rise to it!
Published: Thursday, 14 April 2016 10:49
In the past couple of weeks, DragonStack has seen an influx of new faces joining the team, with additions in every department in the office. Many of these new arrivals are here to take advantage of the Dragonstack Internship Scheme!
Firstly, the Development department has welcomed three new members to their growing team.
Luka Hristic has joined DragonStack on a work placement, as part of his Multi-Platform Application Development Course, and helps with developing smartphone apps.
Similarly, Francisco Javier Mazarío Morales is working as a web developer, and works on a wide range of products.
Bernat Martínez Alemany is also working as a web developer, helping to implement new services for clients. He is on a work experience placement at DragonStack as part of his Undergraduate course.
Secondly, in the administration department, we have been joined by Miguel Ángel Bernabé Fernández. Miguel helps out with a wide variety of administrative work, and is here on an internship as part of a Finance and Administration course.
Last, but by no means least, we have Sonia Migani, who has joined the expanding sales team. Sonia and the team help to broaden the reach of our social media and marketing products.
With this expansion comes the need for more space. As a result, the DragonStack offices have expanded in size in order to accommodate all of the newcomers. This new space will include a new sales office, as well as a staff canteen.
Published: Thursday, 10 September 2015 15:14
Over the last couple of months we have seen some new faces appearing at DragonStack as we continue to expand our services.
Published: Friday, 19 September 2014 15:17
There has been no time for sitting in the Sun this Summer at DragonStack. Over the past few months we have seen some major changes in the company and we are pleased to announce some new additions to our staff.
Published: Friday, 28 March 2014 13:45
You may have heard that the internet is about to be flooded with new domain extensions (the bit after the . at the end of a website address).
Extentions like .photography, .singles and .careers have already been launched and many more are due to follow throughout the year.